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Tata Sky provides maximum number of Telugu channels
Tata Sky, India\'s leading content distribution platform providing Pay TV and OTT services, has launched its latest campaign ‘Annintikante Yekkuva Telugu Channels’ with superstar Amitabh Bachchan.
Tata Sky, India's leading content distribution platform providing Pay TV and OTT services, has launched its latest campaign ‘Annintikante Yekkuva Telugu Channels’ with superstar Amitabh Bachchan. The campaign announced Tata Sky’s offering #MaxJingalala of 600 channels and services, which is the highest ever in the DTH sector. Tata Sky today is a market leader in Telugu and HD channels.
With a strong distribution network, there is a great recall value for the brand in towns and villages across the state. The districts of Mahboobnagar and Nizamabad have shown wide acceptance towards the brand. While Hyderabad as a market has been slowly growing for the brand, the current focus would be to reach the rest of the state through this campaign.
Along with the maximum number of Telugu channels, Tata Sky has the maximum number of Marathi, Malayalam, Assamese, Punjabi, Tamil, Odia, Kannada and Bengali channels on offer across the DTH sector in India. Tata Sky is offering an unprecedented 75 HD (highest in the industry) and 483 SD channels. The bouquet of 31 value added services, 15 SD and HD movie platforms specials, nine exclusive +1 channel feeds, have been a clear differentiator and a key focus area for the brand.
The latest integrated campaign will involve a contest that gives the viewers an opportunity to a meet and greet with superstar Amitabh Bachchan. The first phase of the campaign kicked off in the second last week of December with Big B playing a game of ‘Hide and Seek’ with the audience. The second phase will be on air from December 28, with a Q and A contest where the viewers need to send their messages to 56633.
Malay Dikshit, Chief Communications Officer, Tata Sky, said, “Consumers in India consider the number of channels provided by an entertainment platform to be amongst the second biggest reason to make their purchase decisions. Tata Sky is leaving no stone unturned to offer the maximum number of channels and services to its subscribers.
Hence offering Annintikante Yekkuva Telugu Channels catering to every member of the family is key to the Tata Sky offering.” Apart from TV, the integrated campaign will run for a period of 4 weeks across print, radio, OOH, bus-backs, utility bills, cinema halls and wall paintings.
