BKT becomes official tyre partner for Telugu Titans
Balkrishna Industries Ltd BKT has become the official tyre partner of team Telugu Titans, one of VIVO Pro Kabaddi leagues most loved franchisee The deal envisages BKT logo visibility on the official kits of players representing seven teams including Telugu Titans The partnership tenure covers the 201819 season of VIVO Pro Kabaddi League
Hyderabad: Balkrishna Industries Ltd. (BKT) has become the official tyre partner of team Telugu Titans, one of VIVO Pro Kabaddi league’s most loved franchisee. The deal envisages BKT logo visibility on the official kits of players representing seven teams including Telugu Titans. The partnership tenure covers the 2018-19 season of VIVO Pro Kabaddi League.
With this partnership, the BKT group aims to support and sustain kabaddi to see talent grow and attract attention for the league, especially in Telangana and Andhra Pradesh. BKT’s decision to partner with these teams was motivated by the group’s passion and enthusiasm for sports, and its “Growing Together” philosophy.
Rajiv Poddar, Joint Managing Director, BKT Tires, said: “I am glad about this partnership since kabaddi has been one of the few sports which originated and evolved in our country. Being able to support some of the most competitive kabaddi teams in the country makes us proud. We appreciate that the viewership and followers for these teams has grown exponentially over the years. Naturally, it was an easy decision for us to partner with popular and successful teams such as these.”
Pavan Kumar Manda, CEO, Telugu Titans said: ”We are excited to be welcoming BKT as our official tire partner as we draw closer to the highly anticipated sixth season of VIVO Pro Kabaddi League. The people across Telugu speaking states are enthusiastic supporters of sports and remain especially fond of Kabaddi. The passionate fervour with which the residents of Andhra & Telangana and ardent fans across India cheer our Telugu Titans team in stadia and within their homes is incredible.”
The participating teams in VIVO Pro Kabaddi League have been divided into two zones of six teams each, where each team will be playing a set of 15 intra-zone and 7 inter-zone matches, prior to the anticipated play-offs. The play-offs stage will comprise of 3 adrenaline filled eliminators, 2 qualifiers and the finals scheduled to take place in Mumbai.