Omnify, the mission-critical SaaS platform powering local service businesses, has announced the launch of its new platform, a complete re-architecture of its software foundation designed to power the next decade of recreation management.

The new platform unifies scheduling, CRM, payments, and communications into one seamless experience, setting the stage for Omnify’s next chapter - one that will be driven by intelligence, automation, and design simplicity.

Powering the Shift from Automation to Intelligence

With thousands of businesses already using Omnify’s software to manage their operations, the company is now preparing to roll out a series of major AI products that will redefine how local service businesses are managed.

“This is the beginning of a new era for Omnify,” said Manik Mehta, Founder and CEO of Omnify. “We’ve rebuilt the foundation of our platform from the ground up to support what’s coming next. Over the next few months, we’ll be introducing a suite of intelligent capabilities designed to make running a recreation business effortless.”

The company confirmed that these upcoming releases are currently being tested with select design partners that will bring advanced AI features that help business owners automate operations, optimize growth, and deliver more personalized experiences.

The New Omnify Platform

At the core of the new platform is a redesigned, modern interface that combines every aspect of business management into one cohesive system:

• Service Store: The Omnify Service Store serves as a digital storefront for local service businesses, enabling them to package, price, and sell classes, memberships, and bundled offerings with ease.
• Unified Frontdesk: A reimagined interface that brings scheduling, rosters, payments, subscriptions and everything relating to operations into one view.
• CRM for the Recreation Economy: A dynamic customer relationship layer purpose-built for memberships, families, and multi-location operators.
• Omnify Payments: A fully integrated payments layer developed in partnership with Stripe for seamless commerce and real-time visibility into revenue.
• Omnify Commerce: The financial engine of the Omnify platform — powering billing, invoicing, subscriptions, and service bundling, all seamlessly integrated with Omnify Payments and accounting.
• Connected Ecosystem: Deep integrations across communication, marketing, and analytics tools allowing businesses to operate entirely from Omnify.

These updates form the backbone of what Omnify calls its “Business Operating System”, a platform where software learns from every interaction and helps owners make better decisions automatically.

“Running a service business has always meant juggling too much,” said Kabandi Saikia, Co-founder & COO. “Our goal is to make technology feel invisible so owners can focus on people, not processes.”

Over 1,800 businesses are already on the waitlist to join the new experience, and are currently rolling this out with select customers in phases.

A Glimpse Into What’s Next

While Omnify has not yet revealed full details of its upcoming releases, the company confirmed that they will introduce a new generation of AI Agents and intelligent automation tools that promise to bring autonomy to every part of a local service business.

“Our design partners have been instrumental in shaping the platform,” added Manik Mehta. “We’re building this hand-in-hand with a few large franchise businesses as well as small businesses to ensure we deliver a product that’s not just better, it’s 10x better. And what comes next will truly transform the industry.”

The Future of Work in local service businesses

This industry has always been about people - instructors, coaches, owners, and the communities they serve. Yet, managing a modern local service business has become increasingly complex. The next chapter of work in this space isn’t about replacing people with technology; it’s about creating systems that empower them.

As operations become more digital and distributed, the real opportunity lies in designing software that fades into the background handling the details so teams can focus on what truly matters: the experiences they create. The future of work in recreation is not just efficient; it’s creative, connected, and deeply human.