Masterstrokes Advertising acquires Union Advertizing

Highlights

Combined company offers the greatest and most complete suite of solutions, enabling brands to connect to consumers in highly engaging and creative ways  Masterstrokes Advertising (P) Ltd,

Combined company offers the greatest and most complete suite of solutions, enabling brands to connect to consumers in highly engaging and creative ways Masterstrokes Advertising (P) Ltd, the independent leader in digital & visual advertising, today announces that it has completed its acquisition of Union Advertizing. The acquisition further strengthens Masterstrokes Advertising (P) Ltd as it aims to redefine the advertising industry with its creative and innovative ideas.

With the completed acquisition, Union will be part of Masterstrokes family. Union will serve both Masterstrokes and Union clients. Union will be working on the Masterstrokes’s existing digital, visual & platforms and creative ad team. Acquisition of Union will provide an advanced real time bidding technology. As a start up the acquisition of Union to Masterstrokes will enhance its business to the next level altogether.

“With the acquisition of Union, we are excited to extend our innovative digital and print advertising platform to better serve the needs of our brand and performance advertisers and intensify our innovation on their behalf,” said Supriya Saboo CEO, Masterstrokes Advertising Pvt Ltd. “Union’s 40 year old legacy is incredibly complementary to what we have built at Masterstrokes, and our combined team will have the technology, products, and expertise to help define what the future of digital and print advertising can be.

Masterstrokes’s strengths in brand advertising, digital advertising, print media advertising and international business will be complemented by Union’s strengths in Customer base, Traditional media reach and strong industry experience. The acquisition strengthens the Masterstrokes Advertising Pvt Ltd’s executive team and brings an influx of sales, engineering, and technology talent. Currently Masterstrokes client base contains the following names. Clients include NSG (National Security Guards), MSME, NHAI, NHIDCL, TIFAC, Samsung, Hitachi, Bry Air (Asia), Atlas Cycles, Rathi Steel Bars to name a few.

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