Why should boys have all the fun?

Here are a bunch of girls belonging to the Gen Y that believes in pushing boundaries and the freedom of expression, and together they began the all-girls channel ‘Girl Formula’ on the online entertainment content provider, Chai Bisket. Girl Formula is just a few episodes old, yet the innovative content makes it a promising one with a bold outlook.

Anupama Manna is an Engineering Graduate, who has been acting in short videos made by Chai Bisket. She has also acted in a Telugu film, ‘Majnu’. Prapulla Maddi is an Engineering Graduate from Vijayawada, who has tried her hand in the corporate world, and would write for Chai Bisket as a hobby before jumping fully into the exciting world of the web.

Shruti studied Product Design from Symbiosis, is an art director at CB and works as line producer too. Vidya finished her Masters in Journalism from Osmania University and is currently working as a journalist, who spends most of her free time honing her creative skills as a writer and actor, and Vishrutha Nare has done her Post Graduation in Business Management, but eventually found back her long lost love for fashion. She has an online boutique and currently is with CB and Girl Formula as a stylist.

Together, the gang of girls, one day, came up with a concept of a video, based on a popular dialogue from the movie, ‘Pellichoopulu’ – “Naa Saavu Nenu Chasta” - a girl’s version of an already existing video on Chai Bisket, for which, Prapulla and Sri Vidya wrote the script. And, with the success of the video the idea of an all-girls channel that will talk about every issue under the sun related to girls came about, and ‘Girl Formula’ was born. Then they made videos like ‘Pellichoopulu’, ‘Girls on Period’ etc.

The videos, like many others like them, are pun-intended, fun and relatable, but what makes the channel a bit hatke (different), is that here, the themes that are taboo are a complete yes, especially if they have a statement to make. “These kind of videos in Hindi are quite popular and the audience are receptive to bold themes. But, when we are doing Telugu videos, we have to keep the sensibilities of our audience in mind.

We should be very careful in what we say and do, yet not compromise on the theme. Chai Bisket founders Raghu and Sandeep know the pulse of the viewers and they at times guide us on what works. However, we are amazed with the response, it has been extremely encouraging so far,” shared Vidya.

No online forum is bereft of trolling and negative comments. How do the girls deal with backlash. “We do get negative comments. And a lot of times it is upsetting. Even though Chai Bisket vets the comments and they take a lot of care to make sure we don’t get to see the nasty comments; sometimes, we do stumble upon them,” related Anupama.

“And that is exactly why we should continue,” said Shruti. The team wants to break stereotypes, but believes in taking baby steps. “We are trying to push boundaries, slowly and are treading cautiously.” The gang of girls have their roles defined, however in productions like these, everyone does, everything.

So you have the reluctant Prapulla chipping in with acting, Shruti, who is also into art direction turning coats to becoming a light girl, Vishrutha, who is into acting, writing, in addition to styling, and together, they brainstorm, take inputs from their bosses, colleagues, friends including the boys to ensure they do not get carried away, and create an effective and entertainment-filled video. “We have big plans, but we are taking one step at a time. Right now, the focus is to be able to release one video every Tuesday,” Shruti signed off.