OnePlus 2 smartphone is coming on July 27

OnePlus has finally revealed the launch date of its upcoming flagship smartphone, OnePlus 2. The successor to popular smartphone One Plus One will be unveiled next month on July 27. And the company has planned a unique unveiling event for the device. The Chinese startup will be live-streaming the launch event to the world in virtual reality (VR), making it the "first product launch in VR".

Making the announcement through the official blogpost Carl Pei, co-founder wrote, "A VR launch lets you stand right next to our team and our fans as we unveil our new flagship. You'll be able to look around as you check out the phone in a new way and maybe even find a few hidden Easter eggs."

For this, OnePlus has engineered its own custom "cardboard" VR headsets something similar to what Google offers. "We applaud Google Cardboard for advancing the dream of bringing VR to homes around the world, but we believe it could be even better. Even more accessible. In addition to the Cardboard 2.0 features, we've made a few more improvements," says the One Plus blog post.

In the last few days, has already shared some specifications of the upcoming smartphone. The company recently revealed that the smartphone will sport a reversible, USB Type-C connector. Making the announcement on its Google+ page and Twitter, the company spokesperson posted, "Our second spec revealed: The OnePlus2 will be the first flagship smartphone to use the latest Type C USB.

We want to lead the way in power connectivity."The highlight of the USB Type-C cable is that it's reversible so you don't need to check which side of the connector is up while inserting it. The Type-C port on the OnePlus 2 could allow file transfer speeds up to 10Gbps and allow the smartphone to charge faster.