If you’ve ever been mid-way through a recipe or fitness tutorial on Instagram, only to be told to “check my profile for Part 2,” you know the struggle. The hunt for the next clip often feels like a digital scavenger chase — tapping through profiles, scrolling endlessly, and hoping you’ve landed on the right follow-up. By the time you do, the momentum is gone, along with your motivation to finish the dish or the workout.

Instagram has finally addressed this frustration with the launch of Linked Reels, a new feature designed to make multi-part content flow seamlessly. Instead of leaving viewers stranded between disconnected clips, creators can now stitch videos together so they play like chapters in a story. The update comes with a neat “Watch Part 2” button that appears at the bottom of a Reel, letting users move instantly to the next video with a single tap.

Announcing the feature, Instagram said: “We’re excited to announce that you can now link Reels on Instagram to make it easier for creators to organise their related content and help viewers follow along and discover more of your Reels!”

The mechanics are simple yet effective. When uploading a new Reel, creators can now choose to link it to an earlier one. This ensures that both videos play in sequence without interruption. Even better, the option isn’t limited to new uploads — older clips can also be linked retroactively by tapping the three-dot menu and selecting “Link a Reel.” Suddenly, scattered posts transform into a coherent series, allowing stories, recipes, and travel diaries to unfold with natural continuity.

For content creators, the benefits are clear. Linked Reels encourage longer watch times, reduce drop-offs, and breathe new life into older uploads. Whether it’s a three-step pasta recipe that flows smoothly from chopping to plating or a travel vlog that unfolds day by day, Linked Reels make storytelling intuitive and engaging. Creators no longer have to worry about losing viewers in the transition from one video to another.

On the surface, this update might look like a small tweak. But strategically, it signals a bigger shift in Instagram’s approach to Reels. The platform is moving beyond snackable, one-off clips and nudging creators toward episodic content — mini-series, multi-part guides, and campaigns that hold audience attention for longer stretches.

The move also positions Instagram to better compete with rivals. YouTube Shorts already allows connected viewing, encouraging binge-worthy consumption. With Linked Reels, Instagram is giving creators a similar edge, transforming casual clips into sequences that feel more polished and intentional.

In essence, Linked Reels make content easier to follow and infinitely more watchable. It’s a change that could reshape how creators plan their uploads and how audiences consume them.

So, the next time a video ends with “Part 2 is on my profile,” you won’t need to sigh and scroll. Thanks to Linked Reels, you’ll just tap “Watch Part 2” — and carry on with your pasta, planks, or plot twists without missing a beat.