Bajaj-TVS at loggerheads over disparaging ads

Bajaj-TVS at loggerheads over disparaging ads
Highlights

TVS Motors and Bajaj Auto Limited spar over an advertisement campaign which TVS Motors states is based on false claims. 

TVS Motors and Bajaj Auto Limited spar over an advertisement campaign which TVS Motors states is based on false claims.

Two wheeler rivals TVS Motors and Bajaj Auto face each other at the Madras High Court with TVS Motors blaming Bajaj Auto over disparaging advertisement campaign. The advertisements which were run in Tamil Nadu compared the TVS XL100 with the Bajaj CT100 in terms of fuel efficiency which TVS Motors claims is based on false figures.

In the 2-week interim injunction order, the court further restrains the respondents from continuing with the advertisement of comparing fuel efficiency figures of TVS XL100 with that of Bajaj CT100.

A total of 9 dealer advertisements were circulated in Tamil Nadu while the court order was filed by TVS Motors 9 days ago. The court order is based on the fact that not only has Bajaj Auto inflated the fuel efficiency of their own product but pointed out the comparison with the applicants product, claiming that the fuel efficiency of the applicants product is less than 50% of their own Bajaj CT100.

This TVS Motors claims is false and while a rival company is permitted to puff up their own products, denigrating a rival product is not within the purview of the law. While the court asserts that all advertisement campaigns should be within reasonable limits, the order adds that the issue will be dealt with in further detail following the counter claim filed by Bajaj Auto.

This is not the first time TVS and Bajaj are fighting in the court. Back in 2008 the two had met in the court over patent dispute. Bajaj had claimed that TVS had copied their DTSi technology. In 2009, Madras Court settled the case in favour of TVS.

This article first appeared on Rushlane.com

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