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Lecoanet Hemant is about accessibility, not runways
The Indo-French brand Lecoanet Hemant has clocked 35 years and has impressed fashionistas with their uber luxe designs. Brand spokesperson Hemant Sagar says that they always try to work on international formats whether it\'s their clothes or shows.
The Indo-French brand Lecoanet Hemant has clocked 35 years and has impressed fashionistas with their uber luxe designs. Brand spokesperson Hemant Sagar says that they always try to work on international formats whether it's their clothes or shows.
"We aim to work more on collections and shows as per international formats, hence less on runways and more focus on accessibility which you will see shortly on online and e-commerce platforms. We feel that e-commerce and today’s world needs more novelty than a collection every six months,” Hemant told IANS.
The designer label organised a special press preview of the Spring Summer 2016 collection of their brand GENES - Lecoanet Hemant. When asked about the inspiration for the designs, Hemant said, “The Spring Summer’16 collection is inspired by two iconic decades the swinging sixties and seventies.
With sequined embroidered blouses, cutwork dresses, floral shorts and appliqué separates for women; the new collection brings fresh, stylish perspective to the season.” “That’s the genesis of the brand to create “Fashion for Life”.
The latest collection consists of fabrics such as denim patchwork, printed discontinued matrix stripes etc. for impeccable fits. The collection is available in hues of white, black and navy blue, there are pops of dry henna and burnt tangerine for work, play or celebrate,” he said.
The designers are one of the rare faces in the fashion Industry who believe in showing fashionable yet breathable clothes - they have repeatedly worked with weavers and artisans in the past to obtain organically conceived and manufactured collections.
When asked about his take on the textile industry now, Hemant said, “I wish the textile industry would propose more novelty based on Research and Development. With newer textiles, including new takes on traditional textiles the world would be able to rediscover the treasure trove we have.”
When it comes to the brand's future plans, the brand is in the process of reinforcing its retail presence, on as well as offline. This means we shall be available in many more portals and are exploring the right retail partners.
