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Tea Trails to open 45 cafes in AP, TS
Tea Trails, which is in the process of setting up tea cafes across the country, is looking to establish 40-45 such outlets in Andhra Pradesh and Telangana. The Mumbai-based chain opened its first tea café in city on Friday, marking its foray into south India.
To raise 25 crore for expansion in six months
Hyderabad: Tea Trails, which is in the process of setting up tea cafes across the country, is looking to establish 40-45 such outlets in Andhra Pradesh and Telangana. The Mumbai-based chain opened its first tea café in city on Friday, marking its foray into south India.
“We have a plan to open 45 cafes across AP and Telangana. That’s the potential we could see as on date and market studies also reveal that. We will have that many stores by the year 2020,” Sanjeev Potti, CEO and co-founder, Zone8 Tea World Private Limited, which operates Tea Trail cafes.
He further said cities such as Vijayawada, Guntur and Visakhapatnam would offer growth opportunities for the company. It would open all these stores through franchise route. Established in 2013 with solitary tea café at Thane in Mumbai suburbs, the chain has nine outlets including eight in Mumbai. Of them, six are owned by it.
“We are targeting 500 outlets across India by the year 2020 and nearly 20 per cent of them will be set up by the company on its own,” Potti said.
To fund the expansion, the company will raise Rs 25 crore ($4 million) in next six months. So far, promoters had invested about Rs 5 crore and an additional $ one million (Rs 6.6 crore) was raised from HNIs last year.
On the menu, he says over 80 varieties of teas are served at the cafes currently. “We have studied over 2,000 types of teas across the world and chose 100 varieties that suit the Indian palate,” he explained.
