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Mahindra launches new truck range
Mahindra Truck and Bus Division (MTBD), a part of Mahindra Group, on Wednesday launched of its new heavy commercial truck series under the brand name Blazo in the city. The new series, which includes haulage, tractor trailer and tipper ranges, is equipped with the Fuelsmart technology.
Hyderabad: Mahindra Truck and Bus Division (MTBD), a part of Mahindra Group, on Wednesday launched of its new heavy commercial truck series under the brand name Blazo in the city. The new series, which includes haulage, tractor trailer and tipper ranges, is equipped with the Fuelsmart technology.
The highlight of the new technology is the introduction of CRDe engine with multi-drive mode feature which is usually seen in passenger cars. Multimode feature will have three modes – turbo, heavy and light, which can be switched by the driver as per the load and road conditions.
The automaker also announced two guarantees for its HCV truck buyers. For the new Blazo series, MTBD has guaranteed better fuel efficiency than the existing trucks of their customers or else the customers can actually return their truck. In addition, it has also guaranteed uptime on its breakdown service by getting the truck back on road in 48 hours.
Otherwise, the company will pay the customer Rs 1,000 per day. “Our truck and bus business has been growing steadily and is taking full advantage of the buoyancy in the HCV segment. We are confident that new Blazo range will further enhance our position in the market by significantly improving the customer value proposition,” said Nalin Mehta, Chief Executive Officer, Mahindra Truck and Bus Division, Mahindra & Mahindra Ltd.
