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eBay ties up with WWF for energy and tiger conservation
eBay India has pledged its support to the India Unplugged-Earth Hour 2015 campaign of WWF-India. The India Unplugged campaign, while asking people to switch off for the hour on March 28 between 8.30 pm and 9.30pm also builds awareness on renewable energy as a core focus area.
eBay India has pledged its support to the India Unplugged-Earth Hour 2015 campaign of WWF-India. The India Unplugged campaign, while asking people to switch off for the hour on March 28 between 8.30 pm and 9.30pm also builds awareness on renewable energy as a core focus area.
As a part of this partnership, eBay India is also helping WWF-India raise funds for the Sahasra Jyoti or Beacon for the Sundarbans initiative. The project, launched as a part of the Earth Hour 2015 campaign aims at bringing sustainable development to the Sundarbans landscape in West Bengal and will enable 1000 households in the region energy access – all through solar energy.
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To raise awareness forthe project, eBay India will be retailing a special range of Earth Hour T-shirts for Rs 299. Customers logging onto ebay.in will also have an opportunity to purchase renewable energy products which has been specially curated to mark the India Unplugged campaign. Additionally, ebay.in customers can choose to make monetary donations between Rs10 and Rs 26,000 as an add-on to their regular purchase, proceeds of which will be directed to WWF-India for the Sahasra Jyoti initiative.
Speaking about the campaign and the partnership, Ravi Singh, secretary general and CEO, WWF-India said, "Earth Hour brings together people across the globe to express their concern over the crisis of climate change. This year, Earth Hour India will ask people to switch off for the hour and also help build awareness on renewable energy. We are happy to partner with eBay India and appreciate their involvement in the campaign. Their participation highlights their responsibility towards our planet and will inspire others to also come forward and pledge their support to the cause.”
Around 4.5 million people live on the low-lying islands of the Sundarbans in the Bay of Bengal and is home to many rare and globally threatened wildlife species. WWF-India aims to set up micro solar power stations for households on the Satjelia Island which shares 22km of its boundary with the Sundarban Tiger Reserve.
