Live
- Chanchalguda Jail Officials Say They Haven't Received Bail Papers Yet, Allu Arjun May Stay in Jail Tonight
- BJP leaders present evidence of illegal voters in Delhi, urge EC for swift action
- Exams will not be cancelled: BPSC chairman
- Nagesh Trophy: Karnataka, T.N win in Group A; Bihar, Rajasthan triumph in Group B
- YS Jagan condemns the arrest of Allu Arjun
- Economic and digital corridors to maritime connectivity, India and Italy building vision for future, says Italian Ambassador
- SMAT 2024: Patidar's heroics guide Madhya Pradesh to final after 13 years
- CCPA issues notices to 17 entities for violating direct selling rules
- Mamata expresses satisfaction over speedy conviction in minor girl rape-murder case
- Transparent Survey Process for Indiramma Housing Scheme Directed by District Collector
YouTube to check fake views
Highlights
YouTube to check fake views. YouTube has announced that it has started auditing the number of views a video has received in a bid to prevent users from artificially inflating view counts.
LONDON: YouTube has announced that it has started auditing the number of views a video has received in a bid to prevent users from artificially inflating view counts.
The Google-owned video site said that there were concerns about some viewers using tools like 'redirects' or 'buying' views to boost their count and mislead people about the popularity of a particular video.
According to the BBC, YouTube would now 'periodically' validate the views on videos and remove the fraudulent ones from the total.
Google in its statement said that some bad actors are not only trying to game the system by artificially inflating view counts but also undermining one of YouTube's most important and unique qualities.
The company maintained that the new approach would not affect more than a minuscule fraction of videos on YouTube.
Meanwhile, analysts have pointed out the approach to clamp down on fraudulent views was also aimed at assuring advertising firms that their campaigns on the portal were reaching a genuine audience.
Asia-Pacific head of Lewis Pulse, a firm specializing in digital marketing, Sanjana Chappalli, said that YouTube is just one of the many options on the social media that companies looking to advertise have, and therefore, it needs to maintain trust among advertisers for continued revenue growth.
Next Story
ADVERTISEMENT
