Apple has introduced its new Apple Store app in India, allowing users to explore and purchase Apple products directly through an official platform. Available for free on the App Store, this app complements Apple's growing retail presence in India, including physical stores, authorised resellers, and third-party retailers.

"At Apple, our customer is at the centre of everything we do, and we are thrilled to introduce the Apple Store app to reach even more users in India, further deepening our connections," said Karen Rasmussen, Apple's head of Retail Online. "With the Apple Store app, customers will discover a new and seamless way to shop for all our incredible products, receive personalised support, and really experience the best of Apple," she added.

Designed to provide a seamless shopping experience, the app offers several features tailored for Indian consumers. Its "Products" section showcases Apple's range of devices and accessories, along with details about trade-in programs and financing options. The "For You" tab curates personalised recommendations and provides easy access to saved or favourited items, enhancing the user experience.

The app also includes a "Go Further" section, which connects customers to Apple Specialists for online setup sessions, device tips through quick tutorials, and opportunities to join Today at Apple sessions at local stores. These features aim to help customers unlock the full potential of their Apple devices.

A standout feature is the ability to customise products. Indian users can engrave devices like AirPods, iPads, and Apple Pencils with names, initials, or emojis in multiple languages. Additionally, Mac buyers can upgrade specifications, and Apple Watch shoppers can personalise their orders to match their style preferences.

To make shopping even more convenient, the app offers options for home delivery or in-store pickup. This flexibility ensures customers can access Apple's products in a way that best suits their needs.

The Apple Store app launch aligns with Apple's ongoing expansion in India. Following the opening of its first physical stores in Mumbai and Delhi in April 2023, Apple plans to establish new outlets in Bengaluru, Pune, Delhi-NCR, and Mumbai soon.

Apple's digital push with this app highlights its commitment to providing Indian consumers with a premium shopping experience akin to what it offers in other global markets. By combining personalisation, customisation, and convenience, Apple continues to redefine customer engagement and solidify its presence in the Indian market.